Gym partnerships
No software fee, no monthly minimum, no setup cost. Thrive4Performance takes a flat share of every subscription that runs through the partnership — and it never grows as you do. The rest is yours and your trainers' to split, weighted by who brought the client in.
Flat.
The Thrive share
Most platforms take a bigger bite as you get bigger — the better you do, the more it costs you to do it. Ours doesn't move. The same share at your first client on the platform as at your five hundredth. Everything you build past that point, you keep the growth on.
Attribution decides the share. Whoever sourced the client carries the larger side — and Thrive's cut is the same either way. The exact figures are in the term sheet; ask and I'll walk you through them.
The gym brought the client
A member already walking through your doors. You surfaced them, so the gym's share is materially larger.
The gym is rewarded for the relationship it already owns.
The trainer brought the client
A client the trainer found on their own. The person who did the work keeps more, and the gym still earns on the floor it provides.
Nobody is penalised for bringing in their own business.
A trainer on your floor is bounded by the hours in the day and the space you have. That side of the business has a ceiling, and it's the ceiling you already live with.
Online coaching isn't bounded by your square footage. It's the part of the partnership that can keep growing after the floor is full — which is exactly why it's worth attaching to a gym that already has the trainers.
Programming, client app, check-ins, messaging, payments and payouts already exist. You attach to them instead of commissioning software.
The same staff, the same floor, a second revenue line that bills monthly instead of per session.
A trainer building a book of business on a platform is a trainer who isn't shopping for a gym that lets them. Retention you don't have to buy.
Coaching continues on the days they don't come in. Time under your brand isn't limited to time on your floor.
Two phases
Phase one
Available nowYour gym and Thrive4Performance side by side. Your trainers coach on the platform under both marks, your members see a partnership, and the revenue share runs exactly as written above.
Phase two
The platform under your name alone. Same engine underneath, your brand on the surface. This is where the partnership is built to go, not where it starts.
One gym has signed this. OAK Fitness on Center Street came on in August 2026, and that first partnership is running now. That's the entire list, and this page isn't going to dress it up — there's no logo wall here because one logo isn't a wall.
What that means practically: this is early enough that you'd still be shaping it rather than inheriting it. How the co-branding works, how attribution gets handled on your floor, what the white-label phase looks like when it arrives — those are open questions, and the gyms that come in now are the ones who get to answer them.
What it doesn't mean: a promise about what you'll earn. There isn't one on this page and there won't be one in the room. You won't find results from the OAK partnership quoted here either, because it hasn't run long enough to have any worth quoting. The structure is published above so you can run your own numbers against your own roster.
Tell me about your gym — how many trainers, where you are, and what you'd want out of it. It goes straight to my inbox, not a queue.
Email matthew@thrive4performance.comThis page describes the structure of a revenue-share partnership, not how much any gym, trainer, or coach will earn. Specific terms are provided in a term sheet and are subject to agreement. Nothing here is a projection or guarantee of income. Coaches on the platform are independent contractors responsible for their own taxes.